Guruchang – Thai Antique Jewellery Boutique

Guruchang is a long-standing Thai antique jewellery shop located in the historic Old Siam Plaza. For this renovation, the owner sought to elevate the space into a more sophisticated boutique with a gallery-like atmosphere, placing greater emphasis on exhibition-style lighting and refined display solutions.
Our design approach was to blend cultural elegance with modern presentation. We introduced tailored lighting systems to enhance the brilliance and fine details of each antique piece, alongside custom-designed display units that give each collection the space to stand out. The layout now includes a dedicated exhibition zone, offering flexibility for seasonal showcases and storytelling moments. The result is a timeless retail space where heritage meets modern-day curation.